This unit introduces students to the fundamentals of business research within the context of an applied project. As a capstone unit, students are provided an opportunity to apply core and specialist skills from their course of study to bear on complex business problems. The topics covered include: scientific approach to business research, initial stages and design of a research project, research design and research planning, quantitative and qualitative business research, research reporting and managerial decision making. Students are able to demonstrate their comprehensive understanding of the learning outcomes of this unit through tackling a real world business problem.
PRESCRIBED TEXT- GETTING STARTED AN INTRODUCTION TO RESEARCH METHODS