This is a postgraduate unit and only available to students enrolled in postgraduate courses.
This unit introduces students to the field of business research. It examines, in depth, the research process and introduces them to the various aspects of doing research and providing practical advice and insight in their choice of research topic. Topics covered include hypothesis formulation and theory construction, data collection techniques, ethical issues in research, research design and several research methodologies.
Prescribed Text - BUSINESS RESEARCH METHODS