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Author: Barry J. Babin
Publication Date: 22 Feb 2015
Edition: 7th Revised edition
CONSUMER BEHAVIOUR: Created by the continuous feedback of a "student-tested, faculty-approved" process, CB 7 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with Enhanced CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes.
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