This fully revised 4th edition of Strategic Marketing: Decision Making and Planning continues to set a framework for marketing decision making as a part of a holistic approach to an organisation’s strategic management. It integrates expanded theoretical coverage with a step-by-step guide to each stage of the strategy development and management processes.
Author: Peter Reed
Publication Date: 2014
Edition: 4th Edition
This book aims to ensure that students in any field of higher education have a...
Psychiatric and Mental Health Nursing has established itself as Australia and New Zealand's foremost mental...