MKT502 Clients and Markets

This is a postgraduate unit and only available to students enrolled in postgraduate courses.

The purpose of this unit is to introduce students to a variety of marketing situations including B2B and B2C by identifying distinctive characteristics of the clients in each market. The unit will explore ways in which different organisations make buying decisions, and isolate the requirements for marketing strategy success.

Unit Information

Semester 1 | 2017

Prescribed Text - CONSUMER BEHAVIOUR 

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