PRBM005 Managing Innovation

The objective of this unit is to acquaint participants with the key concepts relating to the process of innovation and to the factors that affect the successful management of innovation at a tactical and strategic level. Drawing on the research and publications of Australian and international leaders in the field, the course discusses recent approaches to the sources, nature and determinants of innovation in different contexts. Emphasis is placed on learning from organizations that have led in the management of innovation. Examples of successful and unsuccessful innovation will be examined and the importance of effective communication, innovation systems, creativity, resourcing, measurement, and user need determination would be analysed.

Unit Description

Semester Two | 2015

Prescribed Text - MANAGING INNOVATION: INTEGRATING TECHNOLOGICAL, MARKET AND ORGANIZATIONAL CHANGE