PRBR010 Business Research

This unit introduces students to the field of business research. It examines, in depth, the research process and introduces them to the various aspects of doing research and providing practical advice and insight in their choice of research topic. Topics covered include hypothesis formulation and theory construction, data collection techniques, ethical issues in research, research design and several research methodologies.

Unit Description

Semester Two | 2015

Prescribed Text - BUSINESS RESEARCH METHODS

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