CREATING NEW MARKETS IN THE DIGITAL ECONOMY


In Stock
Add to wishlist

  • Creating New Markets in the Digital Economy looks at how digitisation is radically changing the way we buy and experience products and services. Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity, including the need to design and scale future business models to better fit 'lived lives', creating value as well as increasing worth so that new markets can emerge. The book provides a conceptual framework and practical advice to equip readers with the knowledge they need to develop future products and services that take advantage of connectivity and serve contexts better. With its accessible language, numerous case examples and illustrations to illuminate challenging concepts, this book is an important resource for business leaders, entrepreneurs and policy makers, as well as students of service science, business and engineering.

  • Domestic freight is via Australia Post. Alternatively we have a 'Click & Collect' option at no cost where the order can be picked up from the CDU Bookshop.

    International Shipping Information

    Orders Parcel Post Express Post
    under 500gms $7.50 $10.00
    Under 3kg $11.50 $13.50
    Under 5kg $15.00 $22.50
    Parcels    
    5kg to 8kg $40.00  
    8kg to 10kg $45.00  
    over 10kg $50.00  

    CDU Bookshop will not be responsible for late orders due to incorrect postal address. 
    Please note: Darwin is outside the next day delivery service guarantee for Australia Post. Express bags to capital cities can take up to seven working days.

    We will despatch books within 24 hours of order however, if the complete order is not in stock we will do our best to contact customers and arrange split deliveries which may incur additional freight charges.

    *The weight of each book can be found in the tags below
  • Refund policy

    A refund of money will only be provided where books or other items purchased are: defective or faulty OR fail to match the description.

    Credit Notes will be considered under the following circumstances:
    • withdrawal from a course of study
    • incorrect book purchased for a course
    • exemption granted from a course
    • the sales receipt is provided for proof of purchase
    • goods are in mint condition - books with access codes, passwords or CDs that have been opened are not returnable.
    Credit notes for textbooks listed on current Text Book List will not be considered:
    • after 1 April for Semester 1
    • after 1 September for Semester 2
    • after 7 December for Summer Semester.
    Credit Notes for general books will only be considered in exceptional circumstances.

Collections:

Type: REDUCED STOCK 20%