MANAGING INNOVATION: INTERGRATING TECHNOLOGICAL, MARKET AND ORGANIZATIONAL CHANGE


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  • Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovationmanagement, management of technology, new product development andentrepreneurship. It is also widely used by managers in both theservices and manufacturing sectors. Now in its fifth edition, Managing Innovation has been fullyrevised and now comes with a fully interactive e-book housing an impressive array of videos, cases, exercises and toolsto bring innovation to life. The book is also accompanied by the Innovation Portal at www.innovation-portal.infowhich contains an extensive collection of additional digitalresources for both lecturers and students. Features: The Research Notes and Views from the Front Line feature boxes strengthen the evidence-based and practical approachmaking this a must read for anyone studying or working withininnovation The Innovation Portal www.innovation-portal.info is an essential resource for both student and lecturerand includes the Innovation Toolkit a fullysearchable array of practical innovation tools along with acompendium of cases , exercises , tools and videos The interactive e-book that accompanies the textprovides enriched content to deepen the readers understanding ofinnovation concepts

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