BUSINESS MARKETING MANAGEMENT B2B


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  • Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 11e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's fast-paced B2B market.

    Highlighting the similarities--and emphasizing the differences--between consumer goods and B2B marketing, this proven text focuses on market analysis, organizational buying behavior, relationship management, and the ensuing adjustments required in the marketing strategy elements used to reach organizational customers. Its managerial approach ties chapter concepts directly to real-world decision making. The new edition also includes additional emphasis on automated B2B practices and the impact of the Internet.

  • Domestic freight is via Australia Post. Alternatively we have a 'Click & Collect' option at no cost where the order can be picked up from the CDU Bookshop.

    International Shipping Information

    Orders Parcel Post Express Post
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    Under 3kg $11.50 $13.50
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    Parcels    
    5kg to 8kg $40.00  
    8kg to 10kg $45.00  
    over 10kg $50.00  

    CDU Bookshop will not be responsible for late orders due to incorrect postal address. 
    Please note: Darwin is outside the next day delivery service guarantee for Australia Post. Express bags to capital cities can take up to seven working days.

    We will despatch books within 24 hours of order however, if the complete order is not in stock we will do our best to contact customers and arrange split deliveries which may incur additional freight charges.

    *The weight of each book can be found in the tags below
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    A refund of money will only be provided where books or other items purchased are: defective or faulty OR fail to match the description.

    Credit Notes will be considered under the following circumstances:
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    • incorrect book purchased for a course
    • exemption granted from a course
    • the sales receipt is provided for proof of purchase
    • goods are in mint condition - books with access codes, passwords or CDs that have been opened are not returnable.
    Credit notes for textbooks listed on current Text Book List will not be considered:
    • after 1 April for Semester 1
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    Credit Notes for general books will only be considered in exceptional circumstances.

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