$133.95★ Add to wishlist
Author: Kenneth E. Clow
Publication Date: 30 Mar 2015
Edition: 7th edition
A Modern Guide to Integrated Marketing Communications Integrated Advertising, Promotion, and Marketing Communicationsspeaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text. To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations. The new Seventh Edition includes end-of-chapter blog exercises; links to articles, videos and social media; and new interviews with advertising professionals. Plus, with MyMarketingLab, students have access to interactive tools to help guide them through the entire promotional process. - See more at: http://catalogue.pearsoned.co.uk/educator/product/Integrated-Advertising-Promotion-and-Marketing-Communications-Global-Edition/9781292093635.page#sthash.MpZEyTno.dpuf
Domestic freight is via Australia Post. Alternatively we have a 'Click & Collect' option at no cost where the order can be picked up from the CDU Bookshop.
|Orders||Parcel Post||Express Post|
|5kg to 8kg||$40.00|
|8kg to 10kg||$45.00|
CDU Bookshop will not be responsible for late orders due to incorrect postal address.
Please note: Darwin is outside the next day delivery service guarantee for Australia Post. Express bags to capital cities can take up to seven working days.
We will despatch books within 24 hours of order however, if the complete order is not in stock we will do our best to contact customers and arrange split deliveries which may incur additional freight charges.*The weight of each book can be found in the tags below
A refund of money will only be provided where books or other items purchased are: defective or faulty OR fail to match the description.Credit Notes will be considered under the following circumstances:
For advertising courses. Integrated advertising and marketing communications taught through real-life application Integrated Advertising, Promotion,...