INTEGRATED ADVERTISING, PROMOTION AND MARKETING COMMUNICATIONS, GLOBAL EDITION 8TH EDITON

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  • For advertising courses. Integrated advertising and marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps students understand how communications are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help students retain ideas, each chapter includes tools that allow students to apply concepts to real- life situations. The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping students understand the vital links marketers use to connect with consumers. Pearson MyLab Marketing not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information. MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

  • Domestic freight is via Australia Post. Alternatively we have a 'Click & Collect' option at no cost where the order can be picked up from the CDU Bookshop.

    International Shipping Information

    Orders Parcel Post Express Post
    under 500gms $7.50 $10.00
    Under 3kg $11.50 $13.50
    Under 5kg $15.00 $22.50
    Parcels    
    5kg to 8kg $40.00  
    8kg to 10kg $45.00  
    over 10kg $50.00  

    CDU Bookshop will not be responsible for late orders due to incorrect postal address. 
    Please note: Darwin is outside the next day delivery service guarantee for Australia Post. Express bags to capital cities can take up to seven working days.

    We will despatch books within 24 hours of order however, if the complete order is not in stock we will do our best to contact customers and arrange split deliveries which may incur additional freight charges.

    *The weight of each book can be found in the tags below
  • Refund policy

    A refund of money will only be provided where books or other items purchased are: defective or faulty OR fail to match the description.

    Credit Notes will be considered under the following circumstances:
    • withdrawal from a course of study
    • incorrect book purchased for a course
    • exemption granted from a course
    • the sales receipt is provided for proof of purchase
    • goods are in mint condition - books with access codes, passwords or CDs that have been opened are not returnable.
    Credit notes for textbooks listed on current Text Book List will not be considered:
    • after 1 April for Semester 1
    • after 1 September for Semester 2
    • after 7 December for Summer Semester.
    Credit Notes for general books will only be considered in exceptional circumstances.


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