E-COMMERCE 2018 GLOBAL EDITION 14TH EDITION

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Author: Kenneth C. Laudon, Carol Guercio Traver
ISBN: 9781292251707
Publication Date: 03/05/2018
Edition: 14th Edition
Course/Units:

  • E-commerce 2018: business. technology. society provides students with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field. The textbook uses thought-provoking content and relevant references to teach students about how e-commerce is shifting the global economy. The authors reference big companies like Amazon, Facebook, Google, Twitter, and more to relate to readers. The 14th Edition features all new or updated opening, closing, and “Insight on” cases. Additionally, a new careers section has been added to the end of each chapter to help students prepare for corporate, working life.

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