E-COMMERCE 2019, GLOBAL EDITION, 15TH EDITION

Lively and fun to read, E-commerce 2019 is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook (R), Google (R), Twitter (R), and Amazon (R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th edition, including its data, figures, and tables, has been updated through October 2018.

It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property.


Author: Kenneth C. Laudon, Carol Guercio Traver
ISBN: 9781292303178
Publication Date: 11/06/2019
Edition: 15th Edition
Course/Units:


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