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Author: Wild & Wild
Publication Date: 20 May 2015
Edition: 8th Edition
This pack contains:
- 1 copy of International Business: The Challenges of Globalisation Global Edition and
- 1 printed access card to MyManagementLab with eText.
International Business: The Challenges of Globalization is a comprehensive introduction to the difficulties of global entrepreneurship. By employing engaging features and real world examples through a concise and focused text, the Eighth Edition presents a fresh take on the subject that is both interesting and invaluable to students.
The material has been thoroughly updated based on both student and instructor feedback and ongoing changes in the international business world to ensure that it remains up-to-date and well received by audiences. Focusing on relating major concepts to concrete examples, this hands-on text is highly relevant to a future career as a global entrepreneur.
International Business addresses the issue of cultural barriers that arise in global business, as well as the theory and terminology essential to the process of conducting successful business abroad. Its brief yet inclusive coverage of all major international business topics make it the ideal introductory text for students exploring this subject.
MyManagementLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
MyManagementLab is not a self-paced technology and should only be purchased when required by an instructor.
The duration of access to MyManagementLab is set by your instructor for your specific unit of study.
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