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SUCCESSFUL WRITING FOR DESIGN, ADVERTISING AND MARKETING
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, and company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, "Copywriting, Second Edition" takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.
Domestic freight is via Australia Post. Alternatively we have a 'Click & Collect' option at no cost where the order can be picked up from the CDU Bookshop.
|Orders||Parcel Post||Express Post|
|5kg to 8kg||$40.00|
|8kg to 10kg||$45.00|
CDU Bookshop will not be responsible for late orders due to incorrect postal address.
Please note: Darwin is outside the next day delivery service guarantee for Australia Post. Express bags to capital cities can take up to seven working days.
We will despatch books within 24 hours of order however, if the complete order is not in stock we will do our best to contact customers and arrange split deliveries which may incur additional freight charges.*The weight of each book can be found in the tags below
A refund of money will only be provided where books or other items purchased are: defective or faulty OR fail to match the description.Credit Notes will be considered under the following circumstances:
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