instant access - purchase and read your book immediately
read offline - access your eTextbook anytime and anywhere
built-in study tools like highlights and more
read aloud - listen and follow along as the eBook reads to you
Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide. Christina Quinlan's qualitative and holistic approaches are combined with William Zikmund's quantitative and advanced methods to give your students a broad spectrum of approaches for their research project. It is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks.
Not the right one for you? Try these instead...
Search our store
Your are successfully subscribed for email notifications.
Notify me when available
We will send you a notification as soon as this product is available again.