There has been an exponential rise in the volume of data used by managers. These include both quantitative and qualitative information used by organizations to assist in informing evidence-based-decisions. The internet, social media, and other digital sources of big data have also revolutionized approaches for understanding customers and markets. This unit introduces the key approaches and information that are used in qualitative and quantitative data analysis to develop tailor-made solutions for customers and to support other key decision making areas in the challenging business landscape. Students will learn skills in identifying credible sources of data, using appropriate tools to extract, transform and analyze data for better business decision making.
PRESCRIBED TEXT - BUSINESS STATISTICS: AUSTRALIA AND NEW ZEALAND 8TH EDITION
