Textbooks by Discipline
Vocational Education and Training (VET)
View textbook list A-Z
Quick Links
Menu title
This section doesn’t currently include any content. Add content to this section using the sidebar.
$49.00
$49.00
$49.00
$49.00
Menu title
This section doesn’t currently include any content. Add content to this section using the sidebar.
$49.00
$49.00
$49.00
Menu title
This section doesn’t currently include any content. Add content to this section using the sidebar.
Your headline
Image caption appears here
$49.00
Quick Links
$39.99 AUD
SUCCESSFUL WRITING FOR DESIGN, ADVERTISING AND MARKETING
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, and company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, "Copywriting, Second Edition" takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.
Collections: REFERENCE AND STUDY RESOURCES
We offer free postage in Australia four weeks before semester commencement up until census date or the take the option of click and collect with our extended trading hours.
Enter the code, SSAF in the discount code section of the checkout, for free postage.
Notify me when available
We will send you a notification as soon as this product is available again.
We don't share your email with anybody