Master the principles and skills behind consumer behavior in the way that's best for you with Babin/Harris’ CB, 9E. Carefully crafted, based on continuous research into the workflows and learning preferences of students like you, CB from 4LTR Press offers an innovative learning experience with numerous learning options. This edition integrates the latest developments, technology and emerging trends in consumer behavior with visually driven content and learning features that address all learning styles. CB, 9E offers an easy-reference, paperback text with convenient chapter review cards that are ideal for learning on-the-go. You examine the latest consumer behavior data and updated statistics with memorable examples and new end-of-part cases that combine numerous consumer behavior principles and applications. This edition emphasizes an applied approach with effective learning feature boxes that include a new feature highlighting today’s technology and consumers.