The global digital revolution has seen a paradigm shift in the way business is conducted. Significant impacts include the rate innovation of products and services, real-time monitoring of production and logistics systems, and market communications. It has also seen an explosion in the amount of data organisations need to process and management and as fuelled the growth of business analytics. As such, even the smallest of organisations find themselves needing to strategically manage electronic systems in order to remain competitive in the global market place. To achieve this, organisations must plan and integrate information and communications systems to optimise interactions with their suppliers, customers and partners usingsocial and mobile platforms, and intelligent electronic systems.
This unit provides the student with an in-depth understanding and knowledge of eCommerce, eBusiness and eMarketing systems. It explains the mysteries surrounding big-data and use of business analytics, and their relevance to business strategy and day-to-day operations. It also investigates ongoing technology trends, such as the development of truly global satellite coverage, and their ethical and practical implications for business.
PRESCRIBED TEXT - E-COMMERCE: GLOBAL EDITION