This postgraduate unit refers to the process of developing new business ventures, or growing existing ones. To be entrepreneurial, individuals need to engage in the critical activities of innovation and taking risks. This unit postgraduate introduces students to methods of analysing new venture opportunities and ideas; approaches to assessing and acquiring resources; strategies for acquiring existing businesses; as well as developing knowledge and competency in meeting the unique challenges of managing and marketing a growing organisation.
Semester 2, 2019
PRESCRIBED TEXT - ENTREPRENEURSHIP