In the dynamic global business environment, megatrend analysis is critical for organisations to drive sustainable growth and to remain relevant as competition evolves and innovations disrupt entire industries. This postgraduate unit focuses on the events and trends that are currently affecting, or have the potential to affect, business and society on a global scale. These include significant shifts in economic, environmental, sociocultural and technological forces, which represent both management opportunities and challenges. The unit provides students with key models and techniques to identify major issues and megatrends in global business. Informed by the need for sustainable business practices, students will critically examine these trends and develop responsive plans.
PRESCRIBED TEXT -GLOBAL MEGATRENDS