$114.95 AUD $126.95 AUD
For undergraduate and graduate courses in consumer behaviour.
Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.
We offer free postage in Australia four weeks before semester commencement up until census date or the take the option of click and collect with our extended trading hours.
Enter the code, SSAF in the discount code section of the checkout, for free postage.
