Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a 'goods/product' logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social. This timely Handbook brings together chapters written by a stellar cast of expert authors from around the globe, arranged around eleven core themes, to provide a comprehensive overview of key issues, developments, debates and potential future directions for this dynamic field of study.
Author: Stephen Vargo
Publication Date: 10 Nov 2018
This book aims to ensure that students in any field of higher education have a...
This pack contains 1 copy of Human Anatomy & Physiology, Global Edition, 1 copy of...