Creating and developing a business model is an essential entrepreneurial task in order to design a successful sustainable business. Although crucial in the start-up phase, business models need to be changed and adapted over time as business environments and markets are constantly changing. This unit explores the design of business models, their components. Students in this unit will gain the skills to critically examine business models and how to apply them.
PRESCRIBED TEXT - BUSINESS MODEL INNOVATION STRATEGY TRANSFORMATIONAL CONCEPTS AND TOOLS FOR ENTREPRENEURIAL LEADERS