This postgraduate unit introduces students to key concepts and models that are used in effective organisational decision making. Students will learn how data analysis and inference can support sound business decisions. Students will also reflect on the key role of managers as decision makers. In doing so, the unit focuses on advanced knowledge, skills, techniques and methodologies required by management in the exploration and investigation of different aspects strategic business performance to promote insights that lead to effective decision making.
PRESCRIBED TEXT - BUSINESS RESEARCH METHODS 13TH EDITION