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GLOBAL MARKETING MANAGEMENT: INTERNATIONAL EDITION

GLOBAL MARKETING MANAGEMENT: INTERNATIONAL EDITION

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A leading case text in international marketing, as well as a popular reference for practitioners, this volume focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.

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2013 8TH EDITION BOOK DISCOUNTED BOOKS FIRM SALE Pre-order 2026 PRINT ON DEMAND PRINT TEXTBOOK TEXTBOOK Warren J. Keegan

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