BUSINESS

  Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managin...

Examine strategic management with the market-leading book that sets the standard as today's most intellectually rich, but practical analysis of str...

PRINT ON DEMAND - 6-8 WEEKS Sustainable Business: Key Issues is the first comprehensive introductory-level textbook to address the interface betwee...

  Sustainable Business: Key Issues is the first comprehensive introductory-level textbook to address the interface between environmental challenges...

Examining the links between sustainable development, innovation strategy and the business model, this thought-provoking and timely book uses insigh...

  In the wake of economic crisis on a global scale, more and more people are reconsidering their role in the economy and wondering what they can d...

This book is the first practical, hands-on guide that shows how leaders can build psychological safety in their organizations, creating an environm...

  How to Develop an Effective and Intuitive Consulting Style, Second Edition The Inner Consultation, Second Edition sets out the author’s thoughts ...

Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a 'goods/product' logic to a logic...