BUSINESS

Learn the framework for delivering successful project outcomes. An essential tool for students of project management. This text combines the discip...

In its 5th Edition,Project Management: Achieving Competitive Advantage takes a contemporary, decisive, and business-oriented approach to teaching a...

The ninth edition continues to acknowledge and emphasize the essential uniqueness of service management. The text is organized in four parts: Part ...

  Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managin...

Concepts and Cases: Competitiveness and Globalization Examine strategic management with the market-leading book that sets the standard as today's m...

Examine strategic management with the market-leading book that sets the standard as today's most intellectually rich, but practical analysis of str...

PRINT ON DEMAND 6-8 WEEKS TO ARRIVE FROM DATE OF ORDER Sustainable Business: Key Issues is the first comprehensive introductory-level textbook to a...

  Sustainable Business: Key Issues is the first comprehensive introductory-level textbook to address the interface between environmental challenges...

Examining the links between sustainable development, innovation strategy and the business model, this thought-provoking and timely book uses insigh...

In the wake of economic crisis on a global scale, more and more people are reconsidering their role in the economy and wondering what they can do t...

This book is the first practical, hands-on guide that shows how leaders can build psychological safety in their organizations, creating an environm...

The surprise bestselling tour de force from a former president of the Royal Statistical Society- the essential guide to statistical science in the ...