Modern businesses operate in economic environments influenced by a variety of stakeholders including consumers, firms, public bodies and governments. By studying how these agents make decisions and the influence these decisions can have on the economy and business helps the manager make better strategic decision for the business. This unit encompasses aspects of both the macro and micro economics as well as the challenges confronting contemporary managers and introduces the areas of ecological economics, the triple bottom line, natural vs. human systems and
economic theory in relation to the UN's goals for sustainability. The unit equips students with the knowledge and skills that can be applied to strategic decision making for success in the competitive global and local business environments.
PRESCRIBED TEXT - ECONOMICS FOR TODAY 6TH EDITION
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