This undergraduate unit aims to develop a conceptual and analytical understanding of how to direct scarce resources in a way that most efficiently and effectively achieves managerial goals. The unit is concerned with discussing the information that is needed to make rational decisions within an organisation. Emphasis will be placed on understanding consumer and producer theory and pricing strategies for managerial decision making under different market structures.
PRESCRIBED TEXT- MANAGERIAL ECONOMICS & BUSINESS STRATEGY 9TH EDITION
