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MKT103 - Fundamentals of Marketing

This undergraduate unit introduces students to the fundamentals of marketing and illustrates their relevance and application to contemporary business. Students learn about the key marketing theories and practices that provide organisations with a competitive edge. They also learn about the day-to-day challenges that marketing managers face, including identifying the most appropriate market segments and designing a marketing mix with maximum appeal.

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PRESCRIBED TEXT - PRINCIPLES OF MARKETING

PRINCIPLES OF MARKETING 8TH EDITION

PRINCIPLES OF MARKETING 8TH EDITION

$130.95 AUD $137.95 AUD
PRINCIPLES OF MARKETING 8TH EDITION $130.95 AUD $137.95 AUD

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