MKT201 Consumer Behaviour
This unit will provide students with the foundation knowledge, theories and models of buyer behaviour. This includes identifying needs and wants of consumers, examination of the consumer decision-making process and the impact of internal and external influences on consumers.
Semester 1 | 2017
Prescribed Text - CB 7
CB 7
$82.95
CB 7
$82.95
CONSUMER BEHAVIOUR: Created by the continuous feedback of a "student-tested, faculty-approved" process, CB 7 delivers...
