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MKT201 Consumer Behaviour

This unit will provide students with the foundation knowledge, theories and models of buyer behaviour. This includes identifying needs and wants of consumers, examination of the consumer decision-making process and the impact of internal and external influences on consumers.

Unit Information

Prescribed Text - CB 8

CB 8TH EDITION

CB 8TH EDITION

$102.95 AUD $107.95 AUD
CB 8TH EDITION $102.95 AUD $107.95 AUD

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