MKT202 Marketing Communications
This unit offers an overview of current theory and practice in marketing communications. It will include aspects of advertising in the main media (television, radio, print, outdoor, cinema), sales promotion, personal selling and new media. It will provide students with a sound theoretical and conceptual foundation of Integrated Marketing Communications (IMC). The strategic perspectives of marketing communications planning and implementation will also be introduced.
PRESCRIBED TEXT - INTEGRATED ADVERTISING, PROMOTION AND MARKETING COMMUNICATIONS
Original price
$145.90
Original price
$145.90
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Original price
$145.90
Original price
$145.90
Current price
$133.50
$133.50
-
$133.50
Current price
$133.50
INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS, 9TH GLOBAL EDITION
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Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches st...
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