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MKT203 Marketing Research

This unit aims to provide students with a background in research methods, issues related to conducting marketing research, data analysis and methods of evaluation related to marketing. Knowledge of these topics will enable students to both implement and evaluate marketing research during their professional careers. To illustrate understanding of the concepts, students will undertake a research project which involves secondary data collection, analysis and reporting.

Unit Information

Prescribed Text - MARKETING RESEARCH ASIA PACIFIC EDITION

MARKETING RESEARCH: ASIA-PACIFIC EDITION WITH STUDENT RESOURCE ACCESS 6 MONTHS

MARKETING RESEARCH: ASIA-PACIFIC EDITION WITH STUDENT RESOURCE ACCESS 6 MONTHS

$156.95 AUD $164.95 AUD

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