$164.95 AUD
Integrated marketing communications 6th edition explores how to coordinate all of a brand's marketing communications elements to effectively engage a target market. It also emphasises digital and interactive marketing, which are crucial components to a successful imc campaign today. You'll learn how organisations use imc to achieve a competitive advantage and meet their marketing objectives, and examine marketing communications from both a consumer's and marketer's perspective.
We offer free postage in Australia four weeks before semester commencement up until census date or the take the option of click and collect with our extended trading hours.
Enter the code, SSAF in the discount code section of the checkout, for free postage.
