View textbook list A-Z

This section doesn’t currently include any content. Add content to this section using the sidebar.

Pre-order our new design

This section doesn’t currently include any content. Add content to this section using the sidebar.

This section doesn’t currently include any content. Add content to this section using the sidebar.

Image caption appears here

MKT303 International Marketing

This unit introduces students to the basic theory and application of international marketing. The aim of this unit is to present the significance and need of international marketing for businesses and organisations. The unit covers theories and business practices adopted by commercial organisations for their international marketing. This unit presents the goals and objectives of companies planning for international marketing and different elements involved in the process including environmental (social, economic, cultural, legal and political) factors, new country entry strategies, competition, adaption and globalisation.

Unit Information

Prescribed Text - INTERNATIONAL MARKETING

INTERNATIONAL MARKETING AN ASIA-PACIFIC PERSPECTIVE 7TH EDITION

INTERNATIONAL MARKETING AN ASIA-PACIFIC PERSPECTIVE 7TH EDITION

$138.95 AUD $145.95 AUD

Search our store