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MKT304 Services Marketing

This unit provides the student with a framework for understanding the key issues of services marketing. The unit aims to explain the issues, models, and theories of services marketing.

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PRESCRIBED TEXT - SERVICES MARKETING ASIA PACIFIC PERSPECTIVE

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Original price $145.95 - Original price $145.95
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$145.95
$145.95 - $145.95
Current price $145.95

SERVICES MARKETING ASIA PACIFIC PERSPECTIVE

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Services Marketing is well known for its authoritative presentation and strong instructor support. The new 6th edition continues to deliver on this...

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Original price $65.00 - Original price $65.00
Original price
$65.00
$65.00 - $65.00
Current price $65.00

SERVICES MARKETING ASIA PACIFIC PERSPECTIVE eBOOK

Services Marketing is well known for its authoritative presentation and strong instructor support. The new 6th edition continues to deliver on this...

View full details

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