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MKT304 Services Marketing

This unit provides the student with a framework for understanding the key issues of services marketing. The unit aims to explain the issues, models, and theories of services marketing.

Unit Information

PRESCRIBED TEXT - SERVICES MARKETING ASIA PACIFIC PERSPECTIVE

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SERVICES MARKETING ASIA PACIFIC PERSPECTIVE

SERVICES MARKETING ASIA PACIFIC PERSPECTIVE

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SERVICES MARKETING ASIA PACIFIC PERSPECTIVE eBOOK

SERVICES MARKETING ASIA PACIFIC PERSPECTIVE eBOOK

$65.00 AUD

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