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MKT310 - INTERNATIONAL MARKET ANALYSIS AND ENTRY

Contemporary business is increasingly international in nature. This unit develops advanced understanding of international marketing strategy and developing appropriate international marketing mixes including product and promotion adaptation, effective pricing and distribution channel selection. This unit explains the rationale behind international business operations and the significance of emerging markets, including the implications of their distinct political, economic, legal, cultural, technology and legislative characteristics.

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GLOBAL MARKETING 8TH EDITION eBOOK

GLOBAL MARKETING 8TH EDITION eBOOK

$65.00 AUD
GLOBAL MARKETING 8TH EDITION

GLOBAL MARKETING 8TH EDITION

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