This is a postgraduate unit and only available to students enrolled in postgraduate courses.
The growing importance of global trade requires students to have an understanding of marketing across borders. This unit will provide an introduction to the theory and practice of international marketing. It will introduce students to the basic principles of marketing across national boundaries. It will also highlight international practices within the emerging global market and their implications for Australian firms.
Unit Information
Semester 1 | 2017
Prescribed Text - INTERNATIONAL MARKETING
