MKTG5 5TH EDITION

 

MKTG5 offers a unique blended learning solution for instructors and students in introductory marketing subjects, in the university and vocational sectors.

Paving a new way to both teach and learn, MKTG5 is designed to truly connect with today's busy, digitally focused student. The content in the easy-to-read text with tear-out review cards combines with an optional online component on the MindTap eLearning platform. New content covered in MKTG5 includes marketing and law, and emerging technologies.

What's New

• Content on co-creation and value Content and examples of emerging technologies in marketing in Chapters 5, 10, 11, 12, 13 and all of chapter 16 (Marketing and New Technology)
• Content on privacy in data collection
• Positioning of marketing strategy -- now Chapter 15
• Cases and examples pertaining to COVID-19 and its impacts on marketing in Chapters 3, 5, 8, and 9
• Marketing analytics appendix available in the optional MindTap course