MARKETING

Learn consumer behavior your way with 'CB,' 10th Edition, by Babin, Harris and Galvan. Whether you prefer printed pages, online access or mobile le...

Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies ...

Global Marketing is a clear and comprehensive guide for undergraduate and postgraduate students seeking a deep understanding of international marke...

Global Marketing is a clear and comprehensive guide for undergraduate and postgraduate students seeking a deep understanding of international marke...

Integrated marketing communications 6th edition explores how to coordinate all of a brand's marketing communications elements to effectively engage...

Integrated marketing communications 6th edition explores how to coordinate all of a brand's marketing communications elements to effectively engage...

International Marketing is a ground-up Australian text which has a unique and relevant perspective on the subject: looking through the lens of Aust...

Marketing Research 4th Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing ...

  MKTG5 offers a unique blended learning solution for instructors and students in introductory marketing subjects, in the university and vocatio...

This best-selling and marketing-leading product introduces marketing through the lens of creating value for customers. With engaging real-world exa...

  This best-selling and marketing-leading product introduces marketing through the lens of creating value for customers. With engaging real-world e...

Services Marketing is well known for its authoritative presentation and strong instructor support. The new 6th edition continues to deliver on this...

Services Marketing is well known for its authoritative presentation and strong instructor support. The new 6th edition continues to deliver on this...

This fully revised 4th edition of Strategic Marketing: Decision Making and Planning continues to set a framework for marketing decision making as a...