MARKETING

INTEGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATIONS

$133.95

7TH EDITION A Modern Guide to Integrated Marketing Communications Integrated Advertising, Promotion, and Marketing Communicationsspeaks...

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INTEGRATED ADVERTISING, PROMOTION AND MARKETING COMMUNICATIONS, GLOBAL EDITION 8TH EDITON

$119.95

For advertising courses. Integrated advertising and marketing communications taught through real-life application Integrated Advertising, Promotion,...

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PRINCIPLES OF MARKETING 7TH EDITION

$137.95

A flagship marketing resource that provides an introduction to marketing concepts, strategies and practices with...

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SERVICES MARKETING ASIA PACIFIC PERSPECTIVE

$145.95

Services Marketing is well known for its authoritative presentation and strong instructor support. The new...

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STRATEGIC MARKETING: DECISION MAKING AND PLANNING

$122.95

This fully revised 4th edition of Strategic Marketing: Decision Making and Planning continues to set...

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