MARKETING

INTEGRATED ADVERTISING, PROMOTION AND MARKETING COMMUNICATIONS, GLOBAL EDITION 8TH EDITON

$119.95

For advertising courses. Integrated advertising and marketing communications taught through real-life application Integrated Advertising, Promotion,...

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INTERNATIONAL MARKETING

$141.95

AN ASIA-PACIFIC PERSPECTIVE Global thinking, local relevance! International Marketing is a ground-up Australian text which...

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MARKETING RESEARCH: ASIA-PACIFIC EDITION WITH STUDENT RESOURCE ACCESS 6 MONTHS

$159.95

Marketing Research 4th Asia-Pacific edition continues to equip students with the knowledge and skills required...

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PRINCIPLES OF MARKETING 7TH EDITION

$137.95

A flagship marketing resource that provides an introduction to marketing concepts, strategies and practices with...

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SERVICES MARKETING ASIA PACIFIC PERSPECTIVE

$138.95 $145.95

Services Marketing is well known for its authoritative presentation and strong instructor support. The new...

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STRATEGIC MARKETING: DECISION MAKING AND PLANNING

$115.95 $122.95

This fully revised 4th edition of Strategic Marketing: Decision Making and Planning continues to set...

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