View textbook list A-Z

This section doesn’t currently include any content. Add content to this section using the sidebar.

Pre-order our new design

This section doesn’t currently include any content. Add content to this section using the sidebar.

This section doesn’t currently include any content. Add content to this section using the sidebar.

Image caption appears here

CB 8TH EDITION

Through ongoing research into students' workflows and preferences, CB from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience – all at an affordable price. New for this edition, students explore CB anywhere, anytime, and on most devices with CB Online! With the intuitive StudyBits™ functionality, students study more effectively and can visually monitor their own progress. Coupled with straightforward course management, assessment, and analytics for instructors, CB with CB Online engages students of all generations and learning styles, and integrates seamlessly into your Consumer Behavior Course. CB8 features updated data, examples, and feature boxes, including a new feature on technology and consumers; and the introduction of the Online site.

Free shipping

We offer free postage in Australia four weeks before semester commencement up until census date or the take the option of click and collect with our extended trading hours.

Enter the code, SSAF in the discount code section of the checkout, for free postage.

Search our store