$164.95 AUD
Integrated marketing communications 6th edition explores how to coordinate all of a brand's marketing communications elements to effectively engage a target market. It also emphasises digital and interactive marketing, which are crucial components to a successful imc campaign today. You'll learn how organisations use imc to achieve a competitive advantage and meet their marketing objectives, and examine marketing communications from both a consumer's and marketer's perspective.
We offer free postage on all print textbooksin Australia four weeks before semester commencement up until census date.
Are you local to Darwin? Take the option of click and collect between 8.30am and 4.00pm, Monday to Friday at our Casuarina Campus.
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