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Author: Brian Johnson
Publication Date: 30 Nov 2012
The Little Red Book of PR Wisdom, by Walkley Award-winning journalist and public relations practitioner Brian Johnson, draws on decades of experience from both sides of the media fence. This unique and acclaimed book is set to become the essential touchstone for media professionals, students and PR novices alike. Its insight into print, electronic and social media reveals the keys to success in the ultra-competitive world of publicity. With feedback from seasoned media operators, classic case studies, real world samples, examples, Golden Rules and Top Tips, The Little Red Book of PR Wisdom is the essential guide to decoding the media - and using it effectively.
Domestic freight is via Australia Post. Alternatively we have a 'Click & Collect' option at no cost where the order can be picked up from the CDU Bookshop.
|Orders||Parcel Post||Express Post|
|5kg to 8kg||$40.00|
|8kg to 10kg||$45.00|
CDU Bookshop will not be responsible for late orders due to incorrect postal address.
Please note: Darwin is outside the next day delivery service guarantee for Australia Post. Express bags to capital cities can take up to seven working days.
We will despatch books within 24 hours of order however, if the complete order is not in stock we will do our best to contact customers and arrange split deliveries which may incur additional freight charges.*The weight of each book can be found in the tags below
A refund of money will only be provided where books or other items purchased are: defective or faulty OR fail to match the description.Credit Notes will be considered under the following circumstances: