This fully revised 4th edition of Strategic Marketing: Decision Making and Planning continues to set a framework for marketing decision making as a part of a holistic approach to an organisation’s strategic management. It integrates expanded theoretical coverage with a step-by-step guide to each stage of the strategy development and management processes.
Author: Peter Reed
Publication Date: 2014
Edition: 4th Edition
For advertising courses. Integrated advertising and marketing communications taught through real-life application Integrated Advertising, Promotion,...
AN ASIA-PACIFIC PERSPECTIVE Global thinking, local relevance! International Marketing is a ground-up Australian text which...