STRATEGIC MARKETING: DECISION MAKING AND PLANNING

This fully revised 4th edition of Strategic Marketing: Decision Making and Planning continues to set a framework for marketing decision making as a part of a holistic approach to an organisation’s strategic management. It integrates expanded theoretical coverage with a step-by-step guide to each stage of the strategy development and management processes.

 


Author: Peter Reed
ISBN: 9780170241236
Publication Date: 2014
Edition: 4th Edition
Course/Units:



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