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INTEGRATED MARKETING COMMUNICATIONS 6TH REVISED EDITION


MARKETING

Integrated marketing communications 6th edition explores how to coordinate all of a brand's marketing communications elements to effectively engage a target market. It also emphasises digital and interactive marketing, which are crucial components to a successful imc campaign today. You'll learn how organisations use imc to achieve a competitive advantage and meet their marketing objectives, and examine marketing communications from both a consumer's and marketer's perspective.

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