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MKTG5 5TH EDITION

 

MKTG5 offers a unique blended learning solution for instructors and students in introductory marketing subjects, in the university and vocational sectors.

Paving a new way to both teach and learn, MKTG5 is designed to truly connect with today's busy, digitally focused student. The content in the easy-to-read text with tear-out review cards combines with an optional online component on the MindTap eLearning platform. New content covered in MKTG5 includes marketing and law, and emerging technologies.

What's New

  • Content on co-creation and value Content and examples of emerging technologies in marketing in Chapters 5, 10, 11, 12, 13 and all of chapter 16 (Marketing and New Technology)
  • Content on privacy in data collection
  • Positioning of marketing strategy -- now Chapter 15
  • Cases and examples pertaining to COVID-19 and its impacts on marketing in Chapters 3, 5, 8, and 9
  • Marketing analytics appendix available in the optional MindTap course

Free shipping

We offer free postage in Australia four weeks before semester commencement up until census date or the take the option of click and collect with our extended trading hours.

Enter the code, SSAF in the discount code section of the checkout, for free postage.

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