MKT501 International Marketing
This is a postgraduate unit and only available to students enrolled in postgraduate courses.
The growing importance of global trade requires students to have an understanding of marketing across borders. This unit will provide an introduction to the theory and practice of international marketing. It will introduce students to the basic principles of marketing across national boundaries. It will also highlight international practices within the emerging global market and their implications for Australian firms.
Prescribed Text - INTERNATIONAL MARKETING
Original price
$145.95
-
Original price
$145.95
Original price
$145.95
$145.95
$145.95
-
$145.95
Current price
$145.95
INTERNATIONAL MARKETING AN ASIA-PACIFIC PERSPECTIVE 7TH EDITION
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International Marketing is a ground-up Australian text which has a unique and relevant perspective on the subject: looking through the lens of Aust...
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